Kat Ford

Hi, I'm Kat Ford - Web Designer, SEO Consultant, SEM Advisor and PPC Expert

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Kat Ford - Expertise SEO, SEM, PPC, Web Design & Development, Mobile Applications, Mobile Web Design, Social Media Marketing, Email Marketing, Lead GenerationKat Ford - Specialties: SEO - Search Engine Optimization Keyword research and analysis Competitive market research Linking strategies SEO Content Production SEO Press Release Creation Full SEO site evaluations MOBILE Mobile Application Development and Implementation Mobile-Friendly Website Design and Development Mobile Advertising Mobile Marketing QR Code Marketing INTERNET & SEARCH ENGINE MARKETING Website marketing analysis Email Marketing Set-up and Management Lead generation Consulting Social Media Management WEB DESIGN HTML PHP CSS WordPress Drupal Joomla MySQL Database SOFTWARE Microsoft Office Suite - Word, Excel, PowerPoint, Publisher, Access, Outlook Dreamweaver PhotoShop

Project Manager - Web Design | SEO | SEM | PPC at Smart Marketing, Inc.

April 2006 - September 2008

Project Manager for major wedding-affiliated ecommerce website, responsible for web design and development on proprietary content management/shopping cart platform, implementation and management of search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, keyword research, competitive market analysis, PPC account management of multiple PPC campaigns across several search engines, online multichannel marketing, promotional strategy and implementation, cross-promotion with related wedding websites, link building, affiliate administration, quality control, product fulfillment, delivery logistics and customer service.

Web Designer | SEO Consultant | SEM Advisor | PPC Expert at Internet Marketing, SEO & Web Design

October 2001 - April 2006

Delivered "Results Driven" strategic internet marketing services, website design, content marketing and online marketing strategies to small business owners; provided Search Engine Optimization (SEO) consulting and services, as well as Pay Per Click (PPC) advertising and related Search Engine Marketing (SEM) services; search engine analytics; Google Adwords and AdSense optimization; Overture (now Yahoo! Search Marketing) expertise; small business merchant solutions via ecommerce/online shopping cart; direct mail and email marketing strategies; lead generation and conversion services.

Real Estate Agent | Real Estate Marketing at Century 21

September 1998 - September 2001

Marketed real estate listings in the greater San Diego, California, area; developed customized marketing materials for local real estate agents, brokers and affiliated mortgage lenders; designed print advertising for real estate listings; instituted state-of-the-art email marketing platform and strategies for Southern California real estate agents; developed online lead generation tools for real estate agents; studied property listings; interviewed prospective clients; accompanied clients to property sites; discussed conditions of sale; and prepared real estate contracts and related legal documentation.

Legal Secretary at Baker Botts LLP

January 1987 - July 1998

Worked directly with senior partners of the Corporate Department, assisting in preparing legal documentation for many of the largest mergers and acquisitions in the United States. Enhanced attorney effectiveness by providing information-management support; drafting letters and documents; collecting and analyzing information; initiating telecommunications; organizing client conferences and attorney meetings; maintained attorney calendar by planning and scheduling conferences, teleconferences, dispositions, and travel.

Marketing Coordinator at IntegraNet

December 2008

Design, develop and implement online and offline multichannel marketing and advertising campaigns; plan and organize promotional presentations; develop and coordinate events, webinars, meetings and trade shows; design and maintain website content; implement search engine optimization (SEO) and search engine marketing (SEM); develop and maintain promotional materials inventory; conduct market research and competitive analysis; maintain various databases; prepare marketing strategies, plans and reports.

University of Illinois at Urbana-Champaign

SEO, SEM, PPC, Web Design & Development, Mobile Applications, Mobile Web Design, Social Media Marketing, Email Marketing, Lead Generation